Sachdev
Overview
The Challenge
Sachdev Real Estate Development needed a brand that reflected its commitment to community, art, and culture while supporting the revitalization of Windsor, Connecticut. Unlike its corporate competitors, the brand needed to feel local, approachable, and rooted in the community.
The Dolution
I developed a contemporary identity inspired by 1920s Art Deco, drawing from the era’s distinctive letterforms and geometric architectural details. From the logo and badge to signage and marketing materials, the visual system created a cohesive brand rooted in Windsor’s history, community, and progress.
Contributors:
Rebellion Group
Art Direction & Design: Kevin Skrocki Creative Director: Justin Girard
Art Deco Meets Community
Sachdev’s identity draws on the geometry and optimism of the 1920s while staying grounded in Windsor’s local character.
A Neighborhood Point of View
From the logo to signage and marketing materials, every element creates a more approachable connection to place.
Built on Local History
The visual system honors Windsor’s past while giving the development brand a contemporary way to show up and grow.
A Cohesive Expression
Distinctive architectural details and a refined graphic language carry the brand across its most visible touchpoints.
Progress with character
The result is an identity that feels rooted in community, confident in its purpose, and ready for what comes next.
