New England Air Museum
Overview
The Challenge
NEAM has a rich history rooted in aviation and education, but its existing identity didn't fully reflect the organization it had become. The challenge was to evolve the brand while preserving the credibility and heritage that made NEAM recognizable.
The Solution
I evolved NEAM's identity through a refined visual system that brings greater consistency and character to the brand. The new identity creates a stronger relationship between the museum's aviation history and its educational mission. The result is a stronger identity that better reflects NEAM’s role as both a museum and an educational resource.
Contributors:
Rebellion Group & ClassFour
Art Direction & Design: Kevin Skrocki Creative Director: Jon Feld
Extending the Brand Through Social
Social media gave NEAM a way to share its aviation stories beyond the museum walls. By highlighting exhibits, aircraft, and educational content, the brand could reach new audiences and give people more reasons to visit.
Connecting the Brand to Sales
The brand evolution created a more consistent identity across merchandise and promotional materials. This helped make NEAM’s products feel like a natural extension of the museum experience, strengthening the connection between the brand, its visitors, and sales.
Turning Events Into Visits
Event promotion helped connect the museum with the local community and create reasons for people to come through the doors. The goal was to make NEAM feel like an active destination, not just a place to learn about aviation history.
